Media Training

AI-Powered Media Training, realistic interview roleplays and supportive coaching and training

3-MONTH SUBSCRIPTION 

Master advanced media training skills, practice privately, and receive instant feedback on your interview skills with an AI journalist who adapts to your responses and asks realistic interview questions.

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Learn how to communicate effectively, build trust with your audience, and convey your message clearly.

ONLINE 24/7

REALISTIC AI-POWERED MEDIA INTERVIEWS AND COACHING

EXPERT ADVICE FROM REAL JOURNALISTS

31 STRUCTURED LESSONS

3 MONTHS UNLIMITED ACCESS

AI POWERED ROLEPLAYS IN OVER 20 DIFFERENT LANGUAGES

How do some senior executives always seem so calm under pressure?

We’ve all seen it - a top executive handling a tough interview, challenging meeting, or awkward question with calm confidence.
How do they stay so composed?

The answer? Media training

Media training isn’t about dodging questions or spinning your way out of trouble. It’s about learning the skills and techniques that help you:
  • Stay calm in unscripted, unprompted situations
  • Communicate clearly and confidently
  • Navigate difficult conversations under pressure

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Whether you're facing the media, a team, or a boardroom full of stakeholders, media training gives you the tools and confidence to speak with clarity and authority.

Who is this training for?

EXPERIENCED
SPOKESPEOPLE

Refresh the media skills and knowledge of your experienced spokespeople before their next media interview so they make the most of the opportunity.
NEW
SPOKESPEOPLE

Develop the core skills and media understanding of your new spokespeople so they can speak to journalists with confidence, clarity and enthusiasm. 
SUBJECT
EXPERTS

Equip your subject matter experts with the skills they need to bring their knowledge and passion to media interviews and reach, engage and influence a bigger audience. 
AND
BEYOND

Our training doesn't just help those likely to have direct contact with the media. It also benefits those likely to appear in corporate videos, speak at events, or feature in webinars, giving them confidence in pressured situations. 
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What will you get when you click 'buy now'?

Click on the 'buy now' button and get three months' access to our online-only media training programme, where you will learn all the theory needed to prepare for and manage your media interviews.

You'll then practice these new skills with Thirty Seven - our realistic AI-powered media coach.

After each practical session, you will get instant feedback and coaching on your performance and ability to apply the techniques taught.

During the three-month subscription, you can revisit the online course and use Thirty Seven as often as you want.

What you'll learn during this training:

01

Gaining control of your message

Ensure your story is told the way you want to tell it. Create messages that resonate and are memorable. And learn how to land them in interviews.

02

Honing your bridging and interview skills

Bridging is a fundamental media training technique for gaining control of the conversation. It is easy to learn but difficult to apply subtly and effectively without regular practice.

03

Engaging your audiences

Look good on TV and sound good in radio, podcast and print interviews, ensuring your media appearances create the right public image. 

04

Interviews with different styles of journalists

Test yourself in interviews with a range of different AI journalists. You can select different interview styles from friendly and inexperienced right through to abrupt and subject-matter experts.

05

Interviews on real-life work-based scenarios

Upload your press release, messaging documents or statements and Thirty Seven will interview you on your content.

06

Warm up ahead of real-life media appearances

Test your skills and build you confidence ahead of your next crucial media appearance.

Thirty Seven is like a journalist trainer who never goes home

Privately practice and get instant feedback on your interview skills with an AI journalist who adapts to your responses and asks realistic interview questions.
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Thirty Seven is powered by the experience, training and unique methodology of Media First – a company that has been providing bespoke media training for the past 40 years, including for 40 of the FTSE 100.

Thirty Seven mimics journalists to ask the questions you are likely to face in a real interview and provides instant feedback on your performance.

Get instant written and graphical feedback on:

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Whether you landed your key message

Is your message clear? Does it inspire? Is it emotionally engaging?

Management of unwanted or political questions

How are you coping with difficult questions? Are you using the bridging technique successfully to regain control and steer the conversation back to your subject?
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Eye contact

Poor eye contact and wandering eyes can make you look shifty and uncomfortable. And your audience will wonder what else you are looking at.

Jargon

Every industry has its own language. But those terms and acronyms mean nothing to a wider audience. Are you using simple, easy-to-understand language?
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Filler and weak words

Excessive use of filler words can distract and cause audiences to stop listening and switch off.

Speaking pace and rhythm

Delivery matters. Speaking more slowly will ensure your audience takes away and digests what you say.
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Avoiding repeating negative language

Repeating negative language gives journalists a neat soundbite or quote with you saying whether you are “disappointed”, “embarrassed” or “humiliated”. Are you letting them put words in your mouth?
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Frequently asked questions

How secure is my data?

A crucial question.

Yoodli developed the software that powers Thirty Seven, and it is meticulous when it comes to ensuring data security. You can find more about its privacy policy here.

In short, the roleplay conversations you have with Thirty Seven belong to you.

Only you can access them unless you share them with another user.

And we never sell your data or share it with third parties.
Your data is stored on secure Google servers, and you can ask to have it deleted at any time.

I'm looking for an in-person coach or training - Can you help?

We are passionate about face-to-face coaching and training.


It lies at the heart of The BCF Group and Media First.
And Thirty Seven is at its best when it supports the training those companies provide.

You can find out more about The BCF Group’s training and coaching options here and about Media First’s courses here.


How does the AI know what to ask?

Clever, isn’t it?

The simple answer is it has learnt – and been taught to recognise in conversation - the methodology used by Media First and The BCF Group.

That’s methodology the companies have fine-tuned over nearly seven decades.

So, not only does it know how to respond to what you say, it understands how to help you get better and build your knowledge and confidence.

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