How to write engaging content - Try before you buy
We’ve put the first 3 sections of this course right here in
our demo, so you can get a feel for how it works before you choose to pay for
the full experience.
In this bite-size version we’ll look at what makes good content and why we need it. Then we’ll give you a tool to help plan your content in 4 easy steps.
To access the demo, click below to enrol and complete the no-cost billing form.
Writing good content is harder than ever. There is so much copy out there it is increasingly difficult to stand out and grab attention.
In a world where everyone is continually scrolling, how do you produce content that is thumb-stoppingly good?
The answer lies with journalists and the skills and principles they use in their writing every day to produce attention-grabbing content.
In this interactive course, you will learn how to structure your writing like reporters. We will guide you through the language you should and shouldn’t use; the importance of simplicity; and how to make your writing look more appealing.
We will also guide you through the key email marketing principles so your words get past spam filters and capture interest in inboxes.
Because this training is online, it is ready when you are and you can access it whenever you want. And you can always revisit it if you need to remind yourself of what you have learnt.
We also have a bespoke option enabling you to spend time with one of our tutors. This would be carried out on Zoom and could be used to review and provide feedback on your writing.
You will learn:
How to plan your content and write something that captures attention
Why you need to be able to produce good content
How to write compelling headlines and nail your intro
How to structure your writing
Why you should aim to keep your writing as simple as possible
to attract readers to your copy
Who should take this course?
It features all the good stuff we have included in our face-to-face writing courses.
And, while the focus is on content marketing, many of the skills and techniques you will learn with us are transferrable and will help you with everything from emails and reports to writing speeches, proposals and memos.
[DEMO] How to write engaging content
Benefits of our online courses
Karen Crane, Communications Manager, Green Alliance