Media Training

Media Skills Refresher

(COURSE DURATION: 70 MINUTES, PLUS 80 MINUTES OF CASE STUDY VIDEOS)

Has it been a little while since you were interviewed by a journalist or took part in some media training?

Are your skills a little rusty and in need of a tune-up? Maybe you just need a confidence boost before you go on air or are featured in print.

Then it’s time you took a refresher.
Already enrolled? Access your account by clicking here.

Need more than one licence?

We offer the following discounts for purchases of multiple licences:

  • 2 licences: £295
  • 3 licences: £395
  • 6 licences: £595


Please contact us at hello@mediafirst.co.uk for more information and for custom quotes.
Our online Media Skills Refresher course will refine and add precision to your interview skills.


It is a great way to prepare for an interview or just make sure your skills are sharp.

You will revisit some of the techniques and tricks you learnt with us and be reminded of how to develop messages that resonate and how to stay in control when faced with those tricky questions.

We’ll even look at how coronavirus has changed the media landscape.

The interactive training features videos from some of our current working journalist tutors, like Paul Brennan and Siân Jones, who may have led your original training with us. And, if you did your original media training with someone else other than Media First, you’ll probably recognise them from the telly.

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This course will help remind you of:

The factors that make a story newsworthy

What you should wear if you are going to be on screen

How to create and develop powerful messages

How to stay in control when things get tough

How to manage those tricky – but increasingly popular – telephone interviews

The dos and don'ts of media interviews, including the pitfalls and the opportunities

Those transferable skills that don’t just help in media interviews, but also in meeting and when talking to the public

Who should take this course?

If you have had media training with us before, or anyone else, then this course is for you.

We know media opportunities do not always arrive straight after a course, so we have specifically designed this training to help spokespeople stay on top of their skills and ensure they are best prepared for their time in the media spotlight.

And because it’s online and can be accessed through a mobile, tablet or PC, it’s ready when you are.

Perhaps you’ll want to do the training first thing in the morning in your dressing gown, last thing at night in your PJs, or, if you’re back in the office, maybe during your lunch break (nightclothes may be frowned upon).

Wherever and whenever you decide to do the course, the training should only take about an hour.

So, pop the kettle, make yourself comfortable and remind yourself of the skills that lead to brilliant media interviews.

And, if you want to go further, we also offer the opportunity to put your skills to the test – either face-to-face or on Zoom or Teams – with one of our current working journalist tutors.

Course Contents

Understanding the media (20 mins)

  • The media landscape in the UK
  • How coronavirus is changing the media landscape
  • News consumption
  • What makes a news story?

Message development (20 mins)

  • Creating powerful messages for your media interviews
  • Jargon busting
  • Developing and honing your message

Staying in control (15 mins)

  • Staying in control and on message
  • 14 bridging phrases for your next interview

Case studies and learning checklist (15 mins + 1 hour and 20 mins of videos)

  • Good media interviews
  • Poor media interviews

Total Time: 1 hour and 10 mins, plus 1 hour and 20 mins of case study videos

Media skills refresher

Benefits of our online courses

Expert content

Instead of rebranding generic courses, our online courses are made by us; using journalists, presenters and other experts in the media world to ensure all content is of the highest quality.

Cost effective

With no need to travel anywhere or take time away from the workplace, our online courses are an extremely cost effective format for training and development of yourself or your employees.

Highly flexible

Work through the courses at your own pace and at a time that is convenient for you! Our online courses are fully accessible on computers, tablets and mobile devices, and simply require a connection to the internet.
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Already enrolled? Access your account by clicking here.
Discounts available for multiple license purchases

Multiple licence discounts

We offer the following discounts for purchases of multiple licences for this course:

  • 2 licences: £295
  • 3 licences: £395
  • 6 licences: £595


Please contact us at hello@mediafirst.co.uk for more information and for custom quotes.

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