Welcome to
The Media Team Academy 2023/24
#Read | #Watch | #Learn | #Improve
It’s time to renew your subscription
to The Media Team Academy
to The Media Team Academy
We hope your comms team have enjoyed being part of the learning and development programme this year.
The latest Media Team Academy offers even more, with our new 'surgery sessions' feature allowing you to book quality time, for you and your team, with one of our journalist tutors.
We also have a whole new Masterclass schedule, access to even more online courses and a constant rolling schedule of new content.
The latest Media Team Academy offers even more, with our new 'surgery sessions' feature allowing you to book quality time, for you and your team, with one of our journalist tutors.
We also have a whole new Masterclass schedule, access to even more online courses and a constant rolling schedule of new content.
Can anyone join The Media Team Academy?
Price: £795 + VAT
12 month subscription
What is The Media Team Academy?
We’re pretty sure you know all the benefits by now.
But it doesn’t hurt to remind you of all the features and highlight some new additions.
The Media Team Academy is a community of comms and media professionals at different stages of their careers, who come together to learn, develop and feel inspired.
It is an invite-only programme designed to support, motivate, and energise teams, so you achieve your targets and ambitions and prove your value.
For a one-off yearly price of just £795 + vat, you and your media team of up to eight people get access to exclusive live video masterclasses, a growing number of online courses, including our new three-part crisis series and a hub of other resources and content.
The live masterclasses are led either by one of our current working journalist tutors, or by an accredited Institute of Leadership and Management (ILM) tutor. These will continue to cover media and communication skills, techniques and ideas on how you can better support your business and push your career forward.
Our leadership skills and coaching techniques will help with daily tasks, such as giving feedback to senior leaders, managing your workload, optimising health and well-being, resilience and career progression.
You and your team will also have access to our online ‘on-demand’ courses, offering you the chance to learn something new or refresh existing skills – like making smartphone videos, or our new three-part crisis series.
And, as if that’s not enough, new for this year our bespoke 'surgery sessions' will allow you to book a two-hour slot for you and your team with one of our media or coaching specialists. You can use this time to get expert advice and guidance on the communications and leadership issues you face - more details below.
As always, Media Team Academy members will continue to be able to access a dedicated and growing resource hub packed with articles and downloadable content, such as message development sheets and media interview preparation guides.
And with access to an exclusive chat function that allows you to message and connect with other Academy members, you’ll have advice and different opinions from your peers and our experts at your fingertips.
NEW THIS YEAR
Ask the expert surgery sessions
We believe all comms professionals should have the best opportunity to thrive.
So, we’ve added a new feature for members of The Media Team Academy this year – Ask the expert 'surgery sessions'.
These are bespoke sessions you can use to probe the expertise of our journalists, communication experts and leadership tutors to overcome problems and nurture skills.
They are there to support, motivate, inspire and share insight and recommendations.
Each comms team will be able to book a two-hour bespoke session with our team.
Use it to pick the brain of our experts on your communications conundrums and challenges or leadership and management dilemmas.
Simply let us know how and when you want to use the session, and we’ll find the right expert to help - consultancy without the cost.
So, we’ve added a new feature for members of The Media Team Academy this year – Ask the expert 'surgery sessions'.
These are bespoke sessions you can use to probe the expertise of our journalists, communication experts and leadership tutors to overcome problems and nurture skills.
They are there to support, motivate, inspire and share insight and recommendations.
Each comms team will be able to book a two-hour bespoke session with our team.
Use it to pick the brain of our experts on your communications conundrums and challenges or leadership and management dilemmas.
Simply let us know how and when you want to use the session, and we’ll find the right expert to help - consultancy without the cost.
2023 masterclass programme
This year we’ll continue our live media skills and personal development
masterclasses.
Each month, we will run an hour-long high impact online interactive session.
Each month, we will run an hour-long high impact online interactive session.
Although best watched live - so you can get involved in the discussion and ask questions - we will also be recording them, enabling you to catch up later.
We want The Media Team Academy to be as interactive and beneficial as possible. So, you’ll have the option each month to vote for what we cover in these masterclass sessions. Once again, your input will be crucial to deciding what we cover, but here are some of the initial topics:
MEDIA SKILLS MASTERCLASS PROGRAMME
Our specially selected team of working journalists and expert media commentators guide you through the media and comms issues you may be grappling with, including...
Media Skills Masterclass: Measuring the stuff that matters
Media Skills Masterclass: The power and pitfalls of broadcast PR
Media Skills Masterclass: How to write op-eds that will get published
Media Skills Masterclass: Getting started with podcasting
Media Skills Masterclass: Should newsjacking be part of your comms strategy?
Media Skills Masterclass: How humour can improve your brand’s social media
Media Skills Masterclass: How to turn data into compelling visual stories
Media Skills Masterclass:
Stakeholder comms: creating clear, consistent messages across all audiences
PERSONAL DEVELOPMENT MASTERCLASS PROGRAMME
Our personal development programme is designed to develop talent, inspire fresh ideas and help you overcome personal obstacles and challenges, all under the guidance of leadership and management coaches from The BCF Group.
Personal Development Masterclass: Mental well-being at work
Personal Development Masterclass: How can you conquer imposter syndrome?
Personal Development Masterclass: How can you become a better public speaker?
Personal Development Masterclass: Your essential guide to change comms
What else is included in your subscription?
Online, on-demand, training courses
Academy members also get access to our online, on-demand, training courses (normally worth £195 each). These are available whenever and wherever you need them and can be completed on a PC, Mac, Tablet or Smart Phone.
As a member your team will have 12 user licenses. You can use these to refresh your presentation skills, learn how to make brilliant videos on your smartphone, or discover more about business coaching skills. The choice is yours.
The choice of courses already includes those below, but we are also working on more.
These will be released to academy members as they become available through the year.
The choice of courses already includes those below, but we are also working on more.
These will be released to academy members as they become available through the year.
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Media skills (refresher)
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How to film and edit like a pro on your mobile
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Essential crisis management
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Identifying positive media stories
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Presentation and personal impact skills
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How to write engaging content
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Three-part crisis series
Academy resource hub
You’ll also have access to a dedicated academy resource hub.
Here, you can take your pick from more than 80 learning resources and communication aids to support your development and help you tackle everyday tasks.
The hub is constantly growing and is packed with eBooks, webinars, downloadable templates, case studies and blogs.
Collaborative community
As an academy member, you’ll have access to a chat function that allows you to ask the group – including our experts - anything.
What does this mean? Well, if you need some advice from someone outside your organisation about a particular topic or challenge, then why not ask a peer on the chat.
We can’t promise you’ll get the answer to everything, but sometimes just having someone different people to run an idea past can make the difference.
Additional member-only discounts
As if all of this is not enough, Media Team Academy members will also benefit from an exclusive discount of 20 per cent off leadership skills and interpersonal skills courses run by our sister company, The BCF Group.
And a 30 per cent discount code for any additional Media First online-only courses.
And a 30 per cent discount code for any additional Media First online-only courses.
So what are you waiting for?
Enter your payment details below to renew your subscription.
or call us on 0118 918 0530 or email hello@mediafirst.co.uk and we'll send you an invoice
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Thank you!
We'll be in touch to collect and confirm the details of your Media Team Academy members.
We'll be in touch to collect and confirm the details of your Media Team Academy members.
We'll have all of your team members set up and ready to go from the beginning of January 2023.
Frequently asked questions
If I apply am I guaranteed membership?
If you were a member of The Media Team Academy during 2022, then you will automatically qualify for membership in any subsequent years.
We want to continue to ensure that we build a collaborative and supportive community that represents a broad spectrum of industries, skills and experience levels. All new member applications will continue to be reviewed on this basis.
We want to continue to ensure that we build a collaborative and supportive community that represents a broad spectrum of industries, skills and experience levels. All new member applications will continue to be reviewed on this basis.
What if we have less or more than 8 people in the media team?
Membership to The Media Team Academy allows you to give access to up to 8 team members.
The price remains the same even if you have fewer team members - it just means that your team will benefit from access to more of our courses.
If you have a larger team please get in touch to discuss your requirements.
The price remains the same even if you have fewer team members - it just means that your team will benefit from access to more of our courses.
If you have a larger team please get in touch to discuss your requirements.
How can the 12 licenses for online courses be used?
We will give the lead user a 100 per cent discount code which can be used 12 times.
It may be that you choose to share these out equally amongst your team - or perhaps you have one individual who would benefit from accessing multiple courses. It really is up to you.
It may be that you choose to share these out equally amongst your team - or perhaps you have one individual who would benefit from accessing multiple courses. It really is up to you.
When does the 12 month subscription start and end?
The latest Media Team Academy will be available from the 3rd January 2023.
If you renew your subscription now, it will be automatically turned on from this date and lasts until the end of 2023.
If you renew your subscription later, it will start the day you pay for access and receive your unique login credentials and ends 12 months later.
If you renew your subscription now, it will be automatically turned on from this date and lasts until the end of 2023.
If you renew your subscription later, it will start the day you pay for access and receive your unique login credentials and ends 12 months later.
How can I book a surgery session?
Use the surgery section to view our expert's calendar and book an available time slot. You will automatically receive a calendar confirmation and a zoom link.
You can only book one session per calendar year and once you have confirmed your time, this session is unfortunately not changeable.
We much prefer to use Zoom for these sessions, but if your organisation can only use Teams then this will be possible by prior arrangement. Simply book your slot as usual and then get in touch with us and we will make it work for you.
We will contact you before the session and ask you to provide some more details on how you would like to use the time. At this point you will be able to send us any supporting information that will help us prepare for the session.
These sessions are designed for Media Team Academy members only and therefore can be attended by up to 8 of your registered team (per subscription).
If you would like to take advantage of this feature, your two hours must be used during your twelve month subscription and cannot roll over.
You can only book one session per calendar year and once you have confirmed your time, this session is unfortunately not changeable.
We much prefer to use Zoom for these sessions, but if your organisation can only use Teams then this will be possible by prior arrangement. Simply book your slot as usual and then get in touch with us and we will make it work for you.
We will contact you before the session and ask you to provide some more details on how you would like to use the time. At this point you will be able to send us any supporting information that will help us prepare for the session.
These sessions are designed for Media Team Academy members only and therefore can be attended by up to 8 of your registered team (per subscription).
If you would like to take advantage of this feature, your two hours must be used during your twelve month subscription and cannot roll over.
How many users, online courses, masterclasses and surgery sessions will I get during my subscription.
One subscription to The Media Team Academy gives up to eight members of your team access.
You will also receive twelve 100 per cent discount codes to our range of online courses. These can be shared as you wish across your team.
We will deliver twelve media skills or personal development masterclasses across the twelve months of your subscription.
All surgery sessions are two hours long. These can only be used once during your subscription. You do not have to use the full two hours, but we are unable to break the time down into smaller chunks.
You will also receive twelve 100 per cent discount codes to our range of online courses. These can be shared as you wish across your team.
We will deliver twelve media skills or personal development masterclasses across the twelve months of your subscription.
All surgery sessions are two hours long. These can only be used once during your subscription. You do not have to use the full two hours, but we are unable to break the time down into smaller chunks.