Communication Skills

Essential crisis management

(COURSE DURATION: 70 MINUTES)

Are you clear on how quickly you need to respond if things go wrong and your organisation finds itself in a crisis?

Do you know who would lead your organisation’s response and face the media?

If you only begin to consider these types of questions when you are in a crisis, then it is already too late.

Price: £295 + VAT

Already enrolled? Access your account by clicking here.

Need more than one licence?

We offer the following discounts for purchases of multiple licences:

  • 2 licences: £295 + vat
  • 3 licences: £395 + vat
  • 6 licences: £595 + vat


Please contact us at [email protected] for more information and for custom quotes.
Write your awesome label here.

Good crisis planning and communication have never been more important.


Many organisations have been affected by the covid pandemic and have had to manage job losses, site closures and outbreaks of the virus among workers.

Even if your organisation has not been directly impacted, many of your suppliers, contractors, employees and customers will have been affected.

On top of this, other crises still happen and continue to make the news.

How these crises are managed will define an organisation’s reputation.

In this course, you will learn how you can help ensure your organisation's communication plan is ‘crisis ready’ and how to communicate effectively when the worst does happen.

The training can be used as an introduction to crisis management or a timely refresher and takes around an hour to complete.

You will hear from some of our expert journalist tutors who have reported on countless organisational crises and advised on PR strategy for many of the FTSE100.

By the end, you will have the skills and understanding to ensure your crisis communication is timely, compassionate and authentic – both internally and externally.


Write your awesome label here.
Write your awesome label here.

You will learn:

The role you can play now in anticipating your organisation’s vulnerabilities and identifying possible crisis triggers

The steps you can take to ensure you can begin to communicate quickly when crisis strikes

How to communicate compassionately, authentically and effectively with the media, your teams and your customers

How long you really have to begin responding to a crisis

How to deal with journalists gathering outside your offices

Who should take this course?

Whether you are new to crisis communications or have previous experience of managing a crisis, this course will enhance your understanding of crisis communication, help you evaluate your organisation’s risks and vulnerabilities and protect its reputation when things go wrong.


It is ideal for members of crisis and business continuity teams, whether they are new to those roles or feel they would benefit from a refreshed.

We can also offer an additional option that allows delegates from this training to put what they have learnt to the test with working journalists and realistic scenarios.

Course Contents

Introduction (15 mins)

  • Welcome

Preparation (10 mins)

  • What makes a crisis?
  • Crisis communication team – the face of your organisation

When crisis strikes (40 mins)

  • How long do you have to respond to a crisis?
  • Holding statements
  • How to communicate
  • Are the media the enemy?
  • After the holding statement
  • Media interviews during a crisis
  • Doorstep interviews
  • Final thoughts

Conclusion (5 mins)

  • Quiz
  • How was it for you?

Total Time: 70 mins

Essential crisis management

Benefits of our online courses

Expert content

Instead of rebranding generic courses, our online courses are made by us; using journalists, presenters and other experts in the media world to ensure all content is of the highest quality.

Cost effective

With no need to travel anywhere or take time away from the workplace, our online courses are an extremely cost effective format for training and development of yourself or your employees.

Highly flexible

Work through the courses at your own pace and at a time that is convenient for you! Our online courses are fully accessible on computers, tablets and mobile devices, and simply require a connection to the internet.
"Fantastic media training. Learned how to deal with the pressure under a crisis."

Karen Koh Allen, Legal Director, Pentland Brands

Guaranteed Security using one of the most advanced encrypted systems on the market.
The information in this page is being processed and encrypted securely using industry-leading encryption and fraud prevention tools.
Already enrolled? Access your account by clicking here.
Discounts available for multiple license purchases

Multiple licence discounts

We offer the following discounts for purchases of multiple licences for this course:

  • 2 licences: £295 + vat
  • 3 licences: £395 + vat
  • 6 licences: £595 + vat


Please contact us at [email protected] for more information and for custom quotes.

Join our newsletter

Get expert media training, crisis communication, social media and presentation skills tips, case studies and advice in your mailbox three times a week.
Thank you!