Essential crisis management
(COURSE DURATION: 70 MINUTES)
Are you clear on how quickly you need to respond if things
go wrong and your organisation finds itself in a crisis?
Do you know who would lead your organisation’s response and
face the media?
If you only begin to consider these types of
questions when you are in a crisis, then it is already too late.
Price: £295 + VAT
Good crisis planning and communication have never been more important.
Many organisations have been affected by the covid pandemic and have had to manage job losses, site closures and outbreaks of the virus among workers.
Even if your organisation has not been directly impacted, many of your suppliers, contractors, employees and customers will have been affected.
On top of this, other crises still happen and continue to make the news.
How these crises are managed will define an organisation’s reputation.
In this course, you will learn how you can help ensure your organisation's communication plan is ‘crisis ready’ and how to communicate effectively when the worst does happen.
The training can be used as an introduction to crisis management or a timely refresher and takes around an hour to complete.
You will hear from some of our expert journalist tutors who have reported on countless organisational crises and advised on PR strategy for many of the FTSE100.
By the end, you will have the skills and understanding to ensure your crisis communication is timely, compassionate and authentic – both internally and externally.
You will learn:
The role you can play now in anticipating your organisation’s vulnerabilities and identifying possible crisis triggers
The steps you can take to ensure you can begin to communicate quickly when crisis strikes
How
to communicate compassionately, authentically and effectively with the media,
your teams and your customers
How long you really have to begin responding to a crisis
How to deal with journalists gathering outside your offices
The role you can play now in anticipating your organisation’s vulnerabilities and identifying possible crisis triggers
Who should take this course?
It is ideal for members of crisis and business continuity
teams, whether they are new to those roles or feel they would benefit from a
refreshed.
We can also offer an additional option that
allows delegates from this training to put what they have learnt to the test
with working journalists and realistic scenarios.
Course Contents
Introduction (15 mins)
Preparation (10 mins)
When
crisis strikes (40 mins)
Conclusion (5 mins)
Total Time: 70 mins
Essential crisis management
Benefits of our online courses
Expert content
Cost effective
Highly flexible
Karen Koh Allen, Legal Director, Pentland Brands
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